Sustainability of a college social network site: Role of autonomy, engagement, and relatedness

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Scopus citations

Abstract

Increasingly, universities are trying, with limited success, to use social network sites (SNSs) as a way of retaining students. This study presents the case of Ewhaian.com, a 10-year old SNS for a large university in South Korea. Success factors are explained from the perspective of self-determination theory.

Original languageEnglish (US)
Title of host publicationExtended Abstracts - The 30th ACM Conference on Human Factors in Computing Systems, CHI 2012
Pages737-740
Number of pages4
DOIs
StatePublished - Jun 27 2012
Externally publishedYes
Event30th ACM Conference on Human Factors in Computing Systems, CHI 2012 - Austin, TX, United States
Duration: May 5 2012May 10 2012

Publication series

NameConference on Human Factors in Computing Systems - Proceedings

Other

Other30th ACM Conference on Human Factors in Computing Systems, CHI 2012
CountryUnited States
CityAustin, TX
Period5/5/125/10/12

All Science Journal Classification (ASJC) codes

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design

Keywords

  • adjustment
  • college
  • education
  • online community
  • self-determination theory
  • social media

Fingerprint Dive into the research topics of 'Sustainability of a college social network site: Role of autonomy, engagement, and relatedness'. Together they form a unique fingerprint.

Cite this