@inproceedings{d46b75905b40402b9182c60769f862fc,
title = "Sustainability of a college social network site: Role of autonomy, engagement, and relatedness",
abstract = "Increasingly, universities are trying, with limited success, to use social network sites (SNSs) as a way of retaining students. This study presents the case of Ewhaian.com, a 10-year old SNS for a large university in South Korea. Success factors are explained from the perspective of self-determination theory.",
keywords = "adjustment, college, education, online community, self-determination theory, social media",
author = "Wohn, {Donghee Yvette}",
year = "2012",
doi = "10.1145/2212776.2212845",
language = "English (US)",
isbn = "9781450310161",
series = "Conference on Human Factors in Computing Systems - Proceedings",
pages = "737--740",
booktitle = "Extended Abstracts - The 30th ACM Conference on Human Factors in Computing Systems, CHI 2012",
note = "30th ACM Conference on Human Factors in Computing Systems, CHI 2012 ; Conference date: 05-05-2012 Through 10-05-2012",
}