The coaches said...what? Analysis of online dating strategies recommended by dating coaches

Doug Zytko, Sukeshini A. Grandhi, Quentin Jones

Research output: Chapter in Book/Report/Conference proceedingConference contribution

5 Scopus citations

Abstract

Despite the popularity of online dating systems, prior work indicates that online daters struggle to present and evaluate traits germane to attraction. However, the research community is largely unaware of successful online dating system-use strategies and how the knowledge of these strategies could inform system design. In this paper we begin to address this gap in knowledge with an interview study of online dating coaches who consider their advocated system-use strategies successful based on personal use and feedback from clients who implemented their strategies. Their advocated strategies entail keeping online evaluation intentionally minimal and persuading users to meet in-person as quickly as possible because current system designs stifle reliable evaluation of attraction-relevant traits online, notably personality. We discuss the implications of insights gathered from these strategies for online dating system design using theories relevant to romantic attraction.

Original languageEnglish (US)
Title of host publicationGROUP 2016 - Conference Program
PublisherAssociation for Computing Machinery
Pages385-397
Number of pages13
ISBN (Electronic)9781450342766
DOIs
StatePublished - Nov 13 2016
Event19th ACM International Conference on Supporting Group Work, GROUP 2016 - Sanibel Island, United States
Duration: Nov 13 2016Nov 16 2016

Publication series

NameProceedings of the International ACM SIGGROUP Conference on Supporting Group Work
Volume13-16-November-2016

Other

Other19th ACM International Conference on Supporting Group Work, GROUP 2016
CountryUnited States
CitySanibel Island
Period11/13/1611/16/16

All Science Journal Classification (ASJC) codes

  • Computer Science(all)

Keywords

  • Attraction
  • Impressions
  • Online dating
  • Signaling theory

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