The cross-platform synergies of digital video advertising: Implications for cross-media campaigns in television, Internet and mobile TV

Joon Soo Lim, Sung Yoon Ri, Beth Donnelly Egan, Frank A. Biocca

Research output: Contribution to journal › Article › peer-review

72 Scopus citations

Fingerprint

Dive into the research topics of 'The cross-platform synergies of digital video advertising: Implications for cross-media campaigns in television, Internet and mobile TV'. Together they form a unique fingerprint.

Keyphrases

Social Sciences