Time to split, virtually: Expanding virtual publics into vibrant virtual metropolises

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Scopus citations

Abstract

This paper assesses some of the strong claims made about the significance of virtual communities to electronic commerce. It focuses on the notion of community building as a means to constructing virtual metropolises, where tens of thousands of individuals are engaged in public computer-mediated discourse. It is argued that the community approach discourages systemic analysis of collaborative media systems. In so doing, it distracts researchers' attention away from how the interplay of technology and content can both enable and constrain the growth of a collaborative system's user-population and participation. The paper proposes an alternative approach based on systems-theory. The model produced using this approach focuses on how to effectively expand contributions to, and use of a certain class of computer-mediated space, referred to as virtual publics. It suggests that an effective segmentation strategy is an essential element for those wishing to build a vibrant virtual metropolis. Segmentation strategy refers here to any systematic method used to split discourse spaces with the aim of creating a system of related virtual publics.

Original languageEnglish (US)
Title of host publicationProceedings of the 33rd Annual Hawaii International Conference on System Sciences, HICSS 2000
PublisherIEEE Computer Society
ISBN (Electronic)0769504930
StatePublished - 2000
Externally publishedYes
Event33rd Annual Hawaii International Conference on System Sciences, HICSS 2000 - Maui, United States
Duration: Jan 4 2000Jan 7 2000

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
Volume2000-January
ISSN (Print)1530-1605

Conference

Conference33rd Annual Hawaii International Conference on System Sciences, HICSS 2000
CountryUnited States
CityMaui
Period1/4/001/7/00

All Science Journal Classification (ASJC) codes

  • Engineering(all)

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