@inbook{0116f8829cdb4ae59d488d0df2eb18a4,
title = "Training Multicultural Sales Managers",
abstract = "Today{\textquoteright}s sales managers need comprehensive multicultural training to successfully prepare their sales forces to sell in increasingly diverse domestic and foreign markets. Yet, the sparse literature on sales management training indicates that most sales managers do not receive any training for their multicultural roles. Unless sales managers begin receiving multicultural training, their sales forces and their companies will have difficulty competing in the 21st Century.",
keywords = "Foreign Market, Marketing Orientation, Personal Selling, Sales Force, Sales Manager",
author = "Rolph Anderson and Rajiv Mehta",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-17395-5_14",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "64--67",
booktitle = "Developments in Marketing Science",
address = "United States",
}