Understanding digital patronage: Why do people subscribe to streamers on twitch?

Donghee Yvette Wohn, Peter Jough, Peter Eskander, John Scott Siri, Masaho Shimobayashi, Pradnya Desai

Research output: Chapter in Book/Report/Conference proceedingConference contribution

7 Scopus citations

Abstract

Digital patronage is the act of delivering recurring direct support to content creators online. In this paper, we define digital patronage and examine why patrons engage in this behavior on the live streaming platform Twitch. Our mixed method research illustrates patrons’ motivations, how patronage motivations differ from that of donations, and the motivational factors that are associated with higher levels of patronage. We discuss how results extend understanding of patronage in the context of social support theory and provide design implications for digital patronage platforms.

Original languageEnglish (US)
Title of host publicationCHI PLAY 2019 - Proceedings of the Annual Symposium on Computer-Human Interaction in Play
PublisherAssociation for Computing Machinery, Inc
Pages99-110
Number of pages12
ISBN (Electronic)9781450366885
DOIs
StatePublished - Oct 17 2019
Event6th ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play, CHI PLAY 2019 - Barcelona, Spain
Duration: Oct 22 2019Oct 25 2019

Publication series

NameCHI PLAY 2019 - Proceedings of the Annual Symposium on Computer-Human Interaction in Play

Conference

Conference6th ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play, CHI PLAY 2019
CountrySpain
CityBarcelona
Period10/22/1910/25/19

All Science Journal Classification (ASJC) codes

  • Human-Computer Interaction

Keywords

  • Digital patronage
  • Live streaming
  • Social support
  • Subscription
  • Twitch

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