@inproceedings{014d7f7cf70543cfb33fe7a5e7657378,
title = "Understanding digital patronage: Why do people subscribe to streamers on twitch?",
abstract = "Digital patronage is the act of delivering recurring direct support to content creators online. In this paper, we define digital patronage and examine why patrons engage in this behavior on the live streaming platform Twitch. Our mixed method research illustrates patrons{\textquoteright} motivations, how patronage motivations differ from that of donations, and the motivational factors that are associated with higher levels of patronage. We discuss how results extend understanding of patronage in the context of social support theory and provide design implications for digital patronage platforms.",
keywords = "Digital patronage, Live streaming, Social support, Subscription, Twitch",
author = "Wohn, {Donghee Yvette} and Peter Jough and Peter Eskander and Siri, {John Scott} and Masaho Shimobayashi and Pradnya Desai",
year = "2019",
month = oct,
day = "17",
doi = "10.1145/3311350.3347160",
language = "English (US)",
series = "CHI PLAY 2019 - Proceedings of the Annual Symposium on Computer-Human Interaction in Play",
publisher = "Association for Computing Machinery, Inc",
pages = "99--110",
booktitle = "CHI PLAY 2019 - Proceedings of the Annual Symposium on Computer-Human Interaction in Play",
note = "6th ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play, CHI PLAY 2019 ; Conference date: 22-10-2019 Through 25-10-2019",
}