TY - JOUR
T1 - Understanding Facebook news post comment reading and reacting behavior through political extremism and cultural orientation
AU - Almoqbel, Mashael Y.
AU - Wohn, Donghee Yvette
AU - Hayes, Rebecca A.
AU - Cha, Meeyoung
N1 - Funding Information:
This research was partly supported by Basic Science Research Program through the National Research Foundation of Korea (NRF) funded by the Ministry of Science and ICT (No. NRF-2017R1E1A1A01076400 ).
Funding Information:
This research was partly supported by Basic Science Research Program through the National Research Foundation of Korea (NRF) funded by the Ministry of Science and ICT (No. NRF-2017R1E1A1A01076400).
Publisher Copyright:
© 2019 Elsevier Ltd
PY - 2019/11
Y1 - 2019/11
N2 - Social media allows the readers of online news posts more engagement with the article through comments and comment Liking. Motivations for such actions are important because engagement around a comment increases the accessibility of that comment to other readers, leading to a far-reaching effect on the news post ground truth. Yet, motivations behind these actions and how they relate to the increasingly polarized political environment is understudied. This research investigates motivations for comment reading and Liking on social media news articles, and whether reading comments before or after reading the full article is related to different commenting and Liking motivations. In addition, we examine how political extremism and cultural orientation is related to users’ motivations. Through survey data (N = 514) obtained from two samples, one Korean and one in the U.S., we conclude that cultural orientation was a salient independent variable when looking at comment and Liking motivations, while political extremism played a minor role in motivations.
AB - Social media allows the readers of online news posts more engagement with the article through comments and comment Liking. Motivations for such actions are important because engagement around a comment increases the accessibility of that comment to other readers, leading to a far-reaching effect on the news post ground truth. Yet, motivations behind these actions and how they relate to the increasingly polarized political environment is understudied. This research investigates motivations for comment reading and Liking on social media news articles, and whether reading comments before or after reading the full article is related to different commenting and Liking motivations. In addition, we examine how political extremism and cultural orientation is related to users’ motivations. Through survey data (N = 514) obtained from two samples, one Korean and one in the U.S., we conclude that cultural orientation was a salient independent variable when looking at comment and Liking motivations, while political extremism played a minor role in motivations.
KW - Commenting
KW - Cultural orientation
KW - Motivations
KW - Paralinguistic digital affordances
KW - Social media
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UR - http://www.scopus.com/inward/citedby.url?scp=85068742991&partnerID=8YFLogxK
U2 - 10.1016/j.chb.2019.06.006
DO - 10.1016/j.chb.2019.06.006
M3 - Article
AN - SCOPUS:85068742991
SN - 0747-5632
VL - 100
SP - 118
EP - 126
JO - Computers in Human Behavior
JF - Computers in Human Behavior
ER -