TY - GEN
T1 - Understanding Fans' Attitudes Toward AI-generated Fan Content About Their Favorite Musician
AU - Wohn, Donghee Yvette
AU - Li, Tongxin
AU - Oh, Sharon
AU - Kanpa, Vineeth
AU - Cho, Ian
N1 - Publisher Copyright:
© 2025 Copyright held by the owner/author(s).
PY - 2025/5/31
Y1 - 2025/5/31
N2 - In online fan communities, generative AI is providing new ways for fans to engage with and produce fan content related to their favorite celebrities. In this study, we examined how people feel about AI-generated fan art and AI-generated music covers of their favorite musical artists. Through an online survey (N=200) we explored how parasocial relationships with their favorite musicians and self-determination factors of autonomy, competence, and relatedness were associated with attitudes towards AI-generated fan content. Parasocial relationships were positively associated, but when these intrinsic values were taken into consideration, participants' sense of choice in controlling what they see on social media was the only factor that explained favorable sentiments towards AI-generated fan content.
AB - In online fan communities, generative AI is providing new ways for fans to engage with and produce fan content related to their favorite celebrities. In this study, we examined how people feel about AI-generated fan art and AI-generated music covers of their favorite musical artists. Through an online survey (N=200) we explored how parasocial relationships with their favorite musicians and self-determination factors of autonomy, competence, and relatedness were associated with attitudes towards AI-generated fan content. Parasocial relationships were positively associated, but when these intrinsic values were taken into consideration, participants' sense of choice in controlling what they see on social media was the only factor that explained favorable sentiments towards AI-generated fan content.
KW - AI-generated art
KW - AI-generated content
KW - Fan art
KW - Fan communities
KW - Fandom
KW - Fans
KW - Generative AI
KW - Music covers
KW - Parasocial Relationships
KW - Self Determination Theory
UR - https://www.scopus.com/pages/publications/105007987413
UR - https://www.scopus.com/pages/publications/105007987413#tab=citedBy
U2 - 10.1145/3706370.3727855
DO - 10.1145/3706370.3727855
M3 - Conference contribution
AN - SCOPUS:105007987413
T3 - IMX 2025 - Proceedings of the 2025 ACM International Conference on Interactive Media Experiences
SP - 220
EP - 229
BT - IMX 2025 - Proceedings of the 2025 ACM International Conference on Interactive Media Experiences
PB - Association for Computing Machinery, Inc
T2 - 2025 ACM International Conference on Interactive Media Experiences, IMX 2025
Y2 - 3 June 2025 through 6 June 2025
ER -