Understanding rules in live streaming micro communities on twitch

Jie Cai, Cameron Guanlao, Donghee Yvette Yvette Wohn

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Rules and norms are critical to community governance. Live streaming communities like Twitch consist of thousands of micro-communities called channels. We conducted two studies to understand the micro-community rules. Study one suggests that Twitch users perceive that both rules transparency and communication frequency matter to channel vibe and frequency of harassment. Study two finds that the most popular channels have no channel or chat rules; among these having rules, rules encouraged by streamers are prominent. We explain why this may happen and how this contributes to community moderation and future research.

Original languageEnglish (US)
Title of host publicationIMX 2021 - Proceedings of the 2021 ACM International Conference on Interactive Media Experiences
PublisherAssociation for Computing Machinery, Inc
Pages290-295
Number of pages6
ISBN (Electronic)9781450383899
DOIs
StatePublished - Jun 21 2021
Event2021 ACM International Conference on Interactive Media eXperiences, IMX 2021 - Virtual, Online, United States
Duration: Jun 21 2021Jun 23 2021

Publication series

NameIMX 2021 - Proceedings of the 2021 ACM International Conference on Interactive Media Experiences

Conference

Conference2021 ACM International Conference on Interactive Media eXperiences, IMX 2021
Country/TerritoryUnited States
CityVirtual, Online
Period6/21/216/23/21

All Science Journal Classification (ASJC) codes

  • Computer Graphics and Computer-Aided Design
  • Human-Computer Interaction

Keywords

  • Community moderation
  • Content of rules
  • Interactive media
  • Live streaming
  • Transparency

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