TY - GEN
T1 - Understanding rules in live streaming micro communities on twitch
AU - Cai, Jie
AU - Guanlao, Cameron
AU - Wohn, Donghee Yvette Yvette
N1 - Funding Information:
This research was funded by by National Science Foundation (Award No. 1928627). Thanks to Jira Uttarapong, John Scott Siri Jr. Peter Jough, Peter Eskander for help with collecting survey data for Study 1. Thanks to Jasneek Singh Chugh for help with data analysis for Study 2.
Publisher Copyright:
© 2021 Owner/Author.
PY - 2021/6/21
Y1 - 2021/6/21
N2 - Rules and norms are critical to community governance. Live streaming communities like Twitch consist of thousands of micro-communities called channels. We conducted two studies to understand the micro-community rules. Study one suggests that Twitch users perceive that both rules transparency and communication frequency matter to channel vibe and frequency of harassment. Study two finds that the most popular channels have no channel or chat rules; among these having rules, rules encouraged by streamers are prominent. We explain why this may happen and how this contributes to community moderation and future research.
AB - Rules and norms are critical to community governance. Live streaming communities like Twitch consist of thousands of micro-communities called channels. We conducted two studies to understand the micro-community rules. Study one suggests that Twitch users perceive that both rules transparency and communication frequency matter to channel vibe and frequency of harassment. Study two finds that the most popular channels have no channel or chat rules; among these having rules, rules encouraged by streamers are prominent. We explain why this may happen and how this contributes to community moderation and future research.
KW - Community moderation
KW - Content of rules
KW - Interactive media
KW - Live streaming
KW - Transparency
UR - http://www.scopus.com/inward/record.url?scp=85110112977&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85110112977&partnerID=8YFLogxK
U2 - 10.1145/3452918.3465491
DO - 10.1145/3452918.3465491
M3 - Conference contribution
AN - SCOPUS:85110112977
T3 - IMX 2021 - Proceedings of the 2021 ACM International Conference on Interactive Media Experiences
SP - 290
EP - 295
BT - IMX 2021 - Proceedings of the 2021 ACM International Conference on Interactive Media Experiences
PB - Association for Computing Machinery, Inc
T2 - 2021 ACM International Conference on Interactive Media eXperiences, IMX 2021
Y2 - 21 June 2021 through 23 June 2021
ER -