Understanding the impact of the Covid-19 pandemic through the lens of innovation

Shanthi Gopalakrishnan, Sarah Kovoor-Misra

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

In this article, we explore the Covid-19 crisis through the lens of innovation. We focus on the threat and opportunity drivers of innovation, and some of their product/service and process outcomes. We contribute to crisis innovation theory and practice by suggesting that there are two categories of innovation during multi-level crises, such as a pandemic: (1) reactive, threat-driven innovations that are created to contain and respond to organizational problems and disruptions that arise from the crisis; and (2) proactive, opportunity-driven innovations that are created to capitalize on environmental needs and opportunities. We highlight the role of human, physical interdependence in organizations’ core technologies that create threats for some organizations and opportunities for others during the pandemic. JEL CLASSIFICATION: O32; O34; H12

Original languageEnglish (US)
Pages (from-to)224-232
Number of pages9
JournalBRQ Business Research Quarterly
Volume24
Issue number3
DOIs
StatePublished - 2021

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Business, Management and Accounting(all)
  • Economics and Econometrics
  • Strategy and Management

Keywords

  • Covid-19
  • Crisis management
  • opportunity- and threat-driven innovations
  • product and process innovation

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